The Swedish Beauty® brand originated in Sweden, was founded on vitamins and healthy skin, and was created by Folke Johannson. It joined the New Sunshine® family in 1998 and was destined to stay true to its roots of skincare, vitamins and tingle while becoming the highest-end brand of lotions in indoor tanning.The new Swedish Beauty® products incorporate the latest vitamins, skin care complexes, extreme moisturizers,technologically advanced bronzers and ultimate Tingle Powers. These lotions are the most luxurious and highest quality in the marketplace. Swedish Beauty® products cater to the most discriminating tanner who demands top quality and performance in their tanning lotions. Beautiful Tan…Beautiful Skin®!